The phenomenon of online social networking has always been popular among the masses and has expanded worldwide over the years. It started with friends needing to chat and catch up with their buddies and create new ones but now, various businesses and organizations are banking on the ‘social’ power of social networking sites to promote their products and services.

Social networking allows online individuals to share their own interests with people of the online community. With features and functions that offer a means of interacting with other people on Internet, this method is now being used as a means to market online businesses on the Web as well.

RedHat Infocom builds custom solutions, works with white label technologies and integration of social networking software as part of its services. RedHat Infocom is in guiding business clients with solutions that can help them leverage social networking to enhance their business profitability. RedHat Infocom social network services focus on building online communities of people who share interests and/or activities, and who are interested in exploring the interests and activities of others. The company’s solutions are characterized by open APIs, service oriented design and the ability to upload data and media contained in Web 2.0.

RedHat Infocom service offerings in the social networking arena include:

	Profile-based services
	Multi-user virtual environments
	Content-based services
	Mobile social networking services
	Micro-blogging updates
	White-label services
	Integration with existing applications

RedHat Infocom has years of expertise in key technological factors, in building custom social networking solutions and working with the most advanced social networking platforms. The designs which the company proposes are innovative and at the same time, laced with user-friendly features. The custom sites are state-of-the-art but require minimal support for browsing and navigation even for amateur members. RedHat Infocom also facilitates the observations and feedback of clients for better stability, scalability, and versatility of the social sites including provision of ample sway over the site and control of its features. RedHat Infocom maintains an optimum level of privacy and security related to the social networking sites depending on different scenarios and helps companies to prevent unauthorized access.